Upgrade Your Store Front With These Tips
One of the top ways to gather more customers into your store is to create a unique, dynamic entrance that will catch their attention and draw them through your doors. Some tips for creating this type of experience for your shoppers include both larger-scale renovations and minor touch-ups. Both have their place and benefit in storefront facelifts, so make sure you go in with a plan and this knowledge!
Open Your Doors to Renovations
The door to your business is one of the first impressions a customer will have, besides the window displays. There are many types of interesting door styles that you can implement, such as sliding doors, revolving doors or centrally balanced doors. Keeping in mind both revolving door code compliance rules and general safety measures, having a different kind of entryway for your customer base can make for a better association with your business in the future. They’ll remember not only the great products you offer, but the overall experience and aesthetic of the store as well.
Light Up Your Displays
Nothing is less beneficial to your storefront than a display that can’t be seen at all times — even when your shop is closed. Lighting up your window displays not only highlights the products you would most like to sell, but it gives window shoppers a chance to see your stock at a glance and in a well-constructed manner. If potential buyers walk past a dimly lit shop with a poor display up front, they are less likely to step inside and take a chance on your items.
Clean Up Your Clutter
The last thing people want to see as they enter your store is a mess. A shop that looks like it has not been maintained all week or even all day is not a place people will tend to spend money at. Clearing away clutter not only from window displays, but shelves, tabletops and counters can say to your customers that you take pride in your work and your products.
Upgrading your storefront can be as small as popping in some brighter lightbulbs or as big as adding a new architectural feature like a revolving door. The overall impression you want to leave with your shoppers should be a lasting one, so be sure to make these minor and major improvements to the front and interior of your business to ensure you are putting your best foot forward.