Principles of Web Design

As more and more businesses, events and activities move online, it becomes more and more important to prioritize web design for your business or organization. Aside from the necessary skills of programming, there are plenty of principles of design that can and should be applied.


The whole point of a website is to communicate, whether you’re communicating a recipe in your food blog or communicating your business model to clients. There are just as many ways to communicate as there are messages to share. Everything from your website content to your graphic design Norman OK should be focused on communication.

Focal Points

Speaking of focus, one of the key principles of design in any form is the focal point or points. Think about where your eye naturally falls on a page. For most of the Western world, people’s eyes are trained to start in the upper left hand corner of a page. You want to make sure to take advantage of that natural focal point and not distract from the real purpose of your website with unnecessary visual clutter.


Accessibility should also be a consideration. More and more people are using mobile devices as their primary way of interacting with the internet. How mobile-friendly is your website? What if that mobile device is on restricted data or roaming? Will there be elements that won’t load if the internet isn’t fast enough? Accessibility concerns also include those who are visually impaired and use a screen reader to tell them the important contents of your website.

Good web design is generally quite simple, but that does not mean it is easy. A good website will communicate its intent easily, prioritize certain focal points to draw a visitor’s eye and be accessible to as many people as possible. That way, your website can reach the most people in the most effective way.